Wait, What?!

During the lockdown, Naomi Shah (a graphic designer) and Vihan Shah (a filmmaker) decided to make salsa roja. What began as a joke turned into a limited-edition product: 50 bottles, each packaged with postcards and stickers, delivered over two weekends.

We called it ‘Wait. What?!’ — because it was the only response that made sense. That shaped the branding, and set the tone for the visuals.

We handled it all — concept, design, photography, video, packaging, and the full visual campaign across posts and reels — built around the absurdity (and sincerity) of an idea that didn’t need to exist, but did anyway.